For decades, DuPont has sold the answer to
crud, gunk, and grime. What the company didn’t advertise was that its nonstick
wonder sticks—to us.
Congresswoman Pat Schroeder was
scrambling eggs, one day back in 1984, when she coined one of the most durable
political metaphors of our time. Her 1984 description of Ronald Reagan as “the
Teflon President” became instant vernacular, attaching itself to everyone from
“Teflon Tony” Blair to “Teflon Don” John Gotti.
It is all the more ironic, then,
that our favorite metaphor for bad press that won’t stick comes from a product
whose toxic legacy will stick around forever. Teflon, it turns out, gets its
nonstick properties from a toxic, nearly indestructible chemical
called pfoa, or perfluorooctanoic acid. Used in thousands of products from
cookware to kids’ pajamas to takeout coffee cups, pfoa is a likely
human
carcinogen, according to a science panel commissioned by the
Environmental Protection Agency. It shows up in dolphins off the Florida coast
and polar bears in the Arctic; it is present, according to a range of studies,
in the bloodstream of almost every American—and even in newborns (where it may
be associated with decreased birth weight and head circumference). The
nonprofit watchdog organization Environmental Working Group (ewg)
calls pfoa and its close chemical relatives “the most persistent
synthetic chemicals known to man.” And although DuPont, the nation’s sole
Teflon manufacturer, likes to chirp that its product makes “cleanup a breeze,”
it is now becoming apparent that cleansing ourselves of pfoa is
nearly impossible.
DuPont has always known more about
Teflon than it let on. Two years ago the epa fined the company $16.5
million—the largest administrative fine in the agency’s history—for covering up
decades’ worth of studies indicating that pfoacould cause health problems
such as cancer, birth defects, and liver damage. The company has faced a barrage
of lawsuits and embarrassing studies as well as an ongoing criminal probe from
the Department of Justice over its failure to report health problems among
Teflon workers. One lawsuit accuses DuPont of fouling drinking water systems
and contaminating its employees with pfoa. Yet it is still
manufacturing and using pfoa, and unless the epa chooses to
ban the chemical, DuPont will keep making it, unhindered, until 2015.
The Teflon era began in 1938,
when a DuPont chemist experimenting with refrigerants stumbled upon what would
turn out to be, as the company later boasted, “one of the world’s slipperiest
substances.” DuPont registered the Teflon trademark in 1944, and the coating
was soon put to work in the Manhattan Project’s A-bomb effort. But like other
wartime innovations, such as nylon and pesticides, Teflon found its true
calling on the home front. By the 1960s, DuPont was producing Teflon for
cookware and advertising it as “a housewife’s best friend.” Today, DuPont’s
annual worldwide revenues from Teflon and other products made
with pfoa as a processing agent account for a full $1 billion of the
company’s total revenues of $29 billion.
Teflon is not actually the brand
name of a pan; it’s the name of the slippery stuff that DuPont sells to other
companies. Marketers deploy the trademark as a near-mystic incantation, a
mantra for warding off filth: Clorox Toilet Bowl Cleaner With Teflon® Surface
Protector, Dockers Stain Defender™ With Teflon®, Blue Dolphin Sleep ‘N Play
layette set “protected with Teflon fabric protector.” In one TV spot, an infant
cries until Dad sets him down on a Stainmaster (with Advanced Teflon® Repel
System) carpet, where baby, improbably, falls into blissful slumber.
Breathing in dust from
Teflon-treated rugs or upholstery as they wear down is one way we may be
ingesting pfoa. Food is another: Pizza-slice paper, microwave-popcorn
bags, ice cream cartons, and other food packages are often lined with Zonyl,
another DuPont brand. Technically, Zonyl does not contain pfoa, but it is
made with fluorotelomer chemicals that break down into pfoa. Regardless of
how it gets into our bodies, once there, pfoa stays—quietly
accumulating in our tissues, for a lifetime.
Teflon is not the only nonstick,
non-stain brand that has turned out to be stickier than advertised. Scotchgard
and Gore-Tex, to name just two, are also made with pfoa or other
perfluorochemicals (pfcs). Last year the epa hit the 3M corporation,
maker of Scotchgard, with a $1.5 million penalty for failing to report pfoa and pfc health
data. Chemicals similar to pfoa have recently turned up in water
supplies of suburban Minneapolis and St. Paul, near 3M facilities.
Unlike DuPont, though, 3M no longer
sells pfoa: In the late 1990s, when testing blood samples for a health
study, the company found pfoa even in the “clean” samples from
various U.S. blood banks that it had planned to use as controls. “They realized
they were contaminating the entire population,” says Richard Wiles, the
Environmental Working Group’s executive director. In 2000, 3M announced that it
was discontinuing pfoa production.
When 3M got out, DuPont, which until
then had bought its pfoa from 3M, jumped in. Now the company’s bottom
line depends on whether its product’s mythic reputation—Teflon’s own
Teflon—remains intact.
So far, it seems to be holding.
Nonstick pots and pans account for 70 percent of all cookware sold. “Amazingly
enough, all the publicity has had no impact on sales,” says Hugh Rushing,
executive vice president of the Cookware Manufacturers’ Association. “People
read so much about the supposed dangers in the environment that they get a tin
ear about it”—though sales of cast-iron skillets, touted as a safer
alternative, have doubled in the last five years, in large part because of “the
Teflon issue,” according to cast-iron manufacturer Lodge.
In fact, nonstick pans are not a
major source of exposure to pfoa, because almost all of the chemical is
burned off during manufacture. Still, when overheated, Teflon cookware can
release trace amounts of pfoa and 14 other gases and particles,
including some proven toxins and carcinogens, according to the Environmental
Working Group’s review of 16 research studies over some 50 years. At 500
degrees, Teflon fumes can kill birds; at 660, they can cause the flulike
“polymer fume fever” in humans. Even at normal cooking temperatures, two of
four brands of frying pans tested in a study cosponsored by DuPont gave off
trace amounts of gaseous pfoa and other perfluorated chemicals.
A $5 billion multistate class-action
lawsuit representing millions of Teflon cookware owners alleges that DuPont has
known for years that its coatings could turn toxic at temperatures commonly
reached on the stove, but failed to tell consumers. DuPont’s website recommends
not heating Teflon above 500 degrees (so it doesn’t “discolor or lose its
nonstick quality”) and advises that when overheated, “nonstick cookware can
emit fumes that may be harmful to birds, as can any type of cookware preheated
with cooking oil, fats, margarine and butter.” But who knows how hot a pan
gets, and who looks out for birds before fixing dinner? Even while researching
this story, I left a nonstick skillet on the stove. The fumes smelled like
fried computer, and I vowed not to do it again. But I also decided to go with
the hazardous-waste flow, figuring, “We’re all toxic dumps anyway.”
(ewg studies have found a “body burden” of 455 industrial pollutants,
pesticides, and other chemicals in the bodies of ordinary Americans.) With
toxic substances unavoidable, or at least key to convenience, we run our own
self-interested cost-benefit analyses. I throw out the Teflon-coated Claiborne
pants my mother-in-law sent my son, but I let him play on swing sets made of
arsenic-treated wood because I don’t want to face a tantrum.
Still, consumers of Teflon pans
and pants (not to mention the mascara, dental floss, and other personal care
products made slippery with a touch of Tef) have it relatively safe. The people
who make the stuff, and who live near the plants, face far worse dangers. The
granddaddy of trouble plants—and the one inspiring a range of lawsuits—is
DuPont’s plant near Parkersburg, West Virginia. Residents there have sued
DuPont for polluting their drinking water with pfoa, and in March 2005,
DuPont settled the case for $107 million. If an independent science panel finds
links between pfoa and various health problems, DuPont will have to
pay up to an additional $235 million to monitor the health of 70,000 people for
years to come. Meanwhile, as part of the court order, the company is supplying
the entire population of one nearby town with bottled drinking water.
The epa’s $16.5 million fine
against DuPont for concealing evidence of health risks traces back to the same
Parkersburg plant. According to the epa, workers were reporting health
problems there for years, including birth defects in their children; as far
back as 1981, DuPont scientists knew that pfoa could cross the
placenta and thus contaminate fetuses. DuPont also knew that some of its
workers’ babies had been born with eye defects similar to those 3M had just
then reported in rats exposed to pfoa. At that point, rather than risk
finding more evidence, DuPont terminated its study and didn’t report the
troubling data to the epa as required by law. “Our interpretation of
the reporting requirements differed from the agency’s,” the company explained
in 2005.
Today, DuPont remains adamant
that pfoa—whether in pots, pants, or drinking water—is no threat.
The epa may say studies show unequivocally that in “laboratory animals
exposed to high doses, pfoa causes liver cancer, reduced birth
weight, immune suppression and developmental problems,” but DuPont’s website
quotes Dr. Samuel M. Cohen of the University of Nebraska Medical Center, who
says, “We can be confident that pfoa does not pose a cancer risk to
humans at the low levels found in the general population.” But, notes Robert
Bilott, one of the lead attorneys in the Parkersburg suit, “the general
population isn’t drinking it. And they have five parts per billion in their
blood. Near the West Virginia plant, it’s in the hundreds of parts per billion;
and in the elderly and in children, several thousand parts per billion.”
DuPont is hardly unique in trying to
cast unflattering data as incomplete or uncertain. As epidemiologist David
Michaels wrote in a 2005 essay in Scientific American titled
“Doubt Is Their Product,” many corporations have followed the tobacco (and more
recently, global warming) model of insisting that the scientific jury is still
out, “no matter how powerful the evidence.” Michaels took his title from a 1969
memo written by an executive for cigarette maker Brown & Williamson: “Doubt
is our product since it is the best means of competing with the ‘body of fact’
that exists in the mind of the general public.” Even the indoor tanning
industry, notes Michaels, “has been hard at work disparaging studies that have
linked ultraviolet exposure with skin cancer.”
Chemical companies caught a break
with the passage of the 1976 Toxic Substances Control Act (which they helped
write), a measure so weak it doesn’t require industrial chemicals to be tested
for toxicity. Only toxic effects, often found after a product
has become ubiquitous in the environment and in people’s bodies, must be
reported—and even that rule, as DuPont discovered, can be broken with only a
minor hit to profits.
In the case of pfoa, it was
left to the epa to finally investigate the risk to public health.
That assessment, begun in 2000, is expected to go on for years.
If pfoa is determined to be a proven (not merely likely) carcinogen,
says agency spokeswoman Enesta Jones, “this chemical could be banned.” It would
be one of the epa‘s very few outright bans since 1996, when it proscribed
ozone-depleting chlorofluorocarbons. DuPont was the world’s biggest producer of
those too.
For now, DuPont is subject only to
the epa‘s voluntary “stewardship” program, under which it has agreed to
reduce pfoa emissions from products and factories by 95 percent by
2010 and 100 percent by 2015. DuPont says it is likely to meet those deadlines:
In February, the company announced it had found a new technology that reduces
by 97 percent the pfoa used in making Teflon and other coatings, and
it has vowed to “eliminate the need to make, buy or use pfoa by
2015.”
“It’s interesting how DuPont says
they’re going to eliminate the ‘need’ to make, buy, or use pfoa,” says
Rick Abraham, an environmental consultant for the United Steelworkers, which
represents workers at DuPont’s plants. “It’s a self-imposed need. They need it
to make money. Are they going to stockpile it, make as much as they can by
2015? Given DuPont’s history, that’s very possible. They need to make public a
time frame for annual production and have it subject to third-party
verification.” DuPont spokesman Dan Turner responds, “We’re going to eliminate
it, period.” As for time frames, he says, “I can’t get into specifics. I can
only say we’re moving as quickly as the technology allows.”
Meanwhile, DuPont has been applying
a protective layer of PR to the problem. Last year, caught in a flurry of bad
publicity about fines and lawsuits, the company took out full-page newspaper
ads. One stated, “Teflon® Non-Stick Coating is Safe.” And, as if to flip the
bird at workers’ complaints, it ran an ad in Working Woman showing
a female factory worker and declaring: “DuPont employees use their skills and
talents to make lives better, safer and healthier.” This year, DuPont plans to
advertise its pfoa-lowering measures only in trade publications, perhaps
because it’s tricky to boast of reduced pfoa while also maintaining
that the chemical is harmless. “No one is better than DuPont at greenwashing,”
says Joe Drexler of the Steelworkers’ DuPont Accountability Project.
Possibly. Recall DuPont’s 1990 “Ode
to Joy” commercial, in which seals clapped, penguins chirped, and whales leapt
to honor DuPont for using double-hull tankers to “safeguard the environment.”
The seals evidently didn’t realize that a law passed after the 1989 Exxon
Valdez oil spill required double-hull tankers. The penguins probably
didn’t connect the ice melting under their flippers with DuPont’s
chlorofluorocarbons either. The company fought against regulating them right up
until they were banned.
It is in such ads that corporate
fantasies and our individual ones meet and agree to ignore unpleasantries.
Corporations lie to us, sure, but we make it easy for them with the little lies
we tell ourselves. Especially when it comes to our everyday conveniences, it’s
easier to accept the company line that there is no risk than it is to accept
that authorities won’t necessarily protect us from risk. Jim Rowe, president of
the union local at DuPont’s Chambers Works plants in New Jersey, told me that
despite the science about birth defects among DuPont employees, many of his
coworkers have convinced themselves that there’s nothing to worry about: “When
we took blood tests and interviewed them, they said they were told ‘pfoa‘s not
a problem—it’s even in polar bears.'” Precisely. And even if DuPont (and
companies that make pfoa in Europe and Asia) stopped producing and
using the chemical tomorrow, the millions of pounds of it already on earth
would remain in the environment and in our bodies “forever,” says
the ewg‘s Wiles. “By that we mean infinity.”
Denial, avoidance, and magical
thinking aren’t new. Like Teflon, they’re barriers that keep unpleasant things
at bay, and like Teflon, they’re entrenched deep inside us.
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